How should I make referrals?
At Interactive Ventures, we understand that our members are interested in responsibly promoting their A-Respond Online™ website and encouraging their friends and family to sign up as referrals. While we are quite vigorous in enforcing our Anti-Spam policy, we understand that many members are not experts in Internet "netiquette." Therefore, we have assembled some Do's and Don'ts for promoting your marketing projects:
DO -
mention A-Respond Online Network to friends and family in person, following up with an email message later.
DON'T -
gather up random email addresses and send unsolicited messages to individuals with whom you have no ongoing relationship.
DO - include a brief mention of A-Respond Online Network in an email that you were already intending to send to your friends, family members, immediate co-workers or classmates with whom you regularly communicate by email.
DON'T -
send referral solicitations to friends whose email addresses you've managed to dig up but with whom you haven't spoken in years.
DO -
use mailing lists or mailing services that are verified "opt-in." ("Opt-in" means that the people on the list have *specifically* requested to be on the list and are willing to receive messages of the type you are sending.)
DON'T - use mailing lists or mailing services that claim to be "opt-in" but cannot prove it. (They must be able to demonstrate that the only way people have gotten on the list is through an affirmative act on their part.)
DO -
participate in ongoing discussions in Usenet newsgroups and include your Member ID as part of a very short "signature block" at the end of the message. For example: Sincerely, Malcolm A. Williams - Join Group and use Website ID i.e.: http://members.arespond.com/malcolm.htm.
DON'T -
post a referral solicitation to Usenet newsgroups, message boards, or Web-based discussion sites, EXCEPT those specifically designated in their charter or by their operators for postings of a purely commercial nature. (Even for locations where commercial messages are *explicitly* authorized, postings may still be a violation if they are excessively cross-posted or posted more frequently than necessary.)
DO -
mention the A-Respond Online Network in cards, letters, or on your Web site. Also consider printing your referral number on the back of your business cards.
DON'T -
print out flyers and stick them on car windshields or distribute them where doing so constitutes trespassing or otherwise violates applicable rules, regulations, or laws.
DO -
think of new and creative ways to gain new referrals.
DON'T -
act on those ideas without first considering whether they might be inappropriate or prohibited. (When in doubt, ASK FIRST!)
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